Are you spending hours creating ephemeral content on social media without getting the results you deserve? You’re not alone. I myself was stuck in this exhausting cycle between Instagram and Facebook, where my efforts disappeared in the blink of an eye. It was when I decided to change my strategy that my vision for content creation took a radical turn. Today, I’m sharing with you how YouTube became the centerpiece of my content strategy for 2025.
Why I Said Goodbye to Ephemeral Posts
In 2024, I was exhausted by the infernal pace of publications on Instagram and Facebook. Despite all my efforts, the results were not there. It was frustrating and time-consuming. So, I asked myself a fundamental question: does this content really serve my business? The answer was clear: no.
It was time for a change. I wanted a strategy that combined sustainable content and long-term visibility. That's where Youtube has become obvious.
YouTube: sustainable and impactful content
1. Snowball Effect thanks to SEO
Unlike ephemeral posts, YouTube videos are optimized for search engines (SEO). A video posted today can continue to generate views and results six months, a year, or even years from now. This snowball effect is unique to YouTube and has allowed me to attract new customers with just three videos posted since I returned to the platform.
2. Humanization and Authenticity
In the age of artificial intelligence, standing out is harder than ever. Video is a powerful medium to showcase your personality and create an authentic connection with your audience. On YouTube, I can let loose, be myself, and share my vision in a sincere way.
3. Reuse and Consistency
A YouTube video is a versatile resource. From a single video, I can create blog posts, LinkedIn or Instagram posts, and even newsletters. This allows me to maximize my visibility while maintaining consistency in my message.
How I organize myself to create content on YouTube
As a CEO, business mentor, and mom, my schedule is extremely busy. However, integrating content creation into my schedule is a priority because I know it directly contributes to my business goals. Here is my organization in three key steps:
- Brainstorming and script writing : I spend time structuring my ideas to create valuable content.
- Filming : I record my videos in a simple way, sometimes even with my smartphone.
- Editing and publishing : Using tools like Buffer, I plan the distribution of my content on multiple platforms.
This method allows me to stay productive while avoiding burnout. And for beginners, start with short, easy-to-film videos and focus on consistency.
Riches have niches: find your niche
Clear positioning is essential. As they say here in the United States, “The rich have niches”. Define your niche to create targeted content that speaks directly to your ideal audience.
Why You Should Dare to YouTube in 2025
It’s never too late to get started. Even if you’re starting from scratch, YouTube offers incredible opportunities for small creators. Long-form videos are making a comeback, and even platforms like TikTok are embracing them. Now is the perfect time to stand out and build a sustainable content strategy
Conclusion: A strategy that respects your energy
In 2025, my content strategy relies on YouTube as the head of my octopus. Each video becomes a starting point for varied and coherent content. If you too want to maximize your efforts and get results that match your work, dare to launch yourself on YouTube. Start where you are and persevere. You will be surprised by the results you can achieve!
Want to find out why and how I got started on YouTube? Click here to learn more!
